Sunday, October 31, 2010

CCLXXXIX: Ermenegildo Zegna

Disclaimer: The views expressed by the author are not meant in the spirit of mockery. She is suffering from blogck and does not wish to offend anyone who shares a name listed below.

Has anyone else ever wondered who would name their kid "Ermenegildo"?

I am of the stance that believes that many names sound better in Italian than in English, e.g. Beatrice and Matteo vs. Matthew, Alessandro vs. Alexander; but then there are names that sound like they should be associated with objects instead of people. Ermenegildo sounds to me like a cross between "ermine" and "gilded" (except "gil" should be pronounced "jeel"). Every time I see this designer's name I think about just that--his name.

Last year, my daily planner/agenda that I got in Italy listed a different saint's name for each day. Two names that I found hilarious were Girolamo and Pantaleone. The first name sounds like a "spinning lamb" (giro means "to turn/spin" and lamo doesn't mean anything...I just wanted to take you somewhere pastoral) and the second name sounds like the Italian word for "pants" (pantaloni); or, if I'm being more specific, a trousered lion.

To be fair, I like dissecting Chinese words/names too. Just this afternoon, my mom said a phrase in Chinese that I didn't understand, but each individual word sounded like other words I did know, so I ended up forming a mental picture of something comical (much like the spell that helps you neutralize a boggart). One of my young cousin's Chinese names sounds like "doesn't see wind", so this is how I remember his Chinese name. If his younger brother had an equally memorable homonym (or homoname, haha), odds are I would remember his name too. Alas, I do not.

So, Mr. Zegna, looks like your unique name has garnered you a title appearance on my blog. I guess it pays to have an interesting name then; and better Ermenegildo than Apple or Coco.

But I can't say I know anything about your aesthetic.

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